Transform your business with training in  digital marketing, AI and leadership for Fintech and Professional Services

Level Up Customer Engagement and Sales Conversion with professional skills training 

Today's digital consumers have shorter attention spans, and brands often have mere seconds to capture interest. If you want to boost your engagement, increase your sales, and maximize your impact, then finding the right digital marketing courses is important.

Note: The average human attention span was 8 seconds (Microsoft Research 2015). 

The average attention span of a human being is down from 12 seconds in 2000 to eight seconds in 2013 to six seconds in 2019. That is way less than the nine-second attention span of your average goldfish.

The human attention span, indeed, keeps dropping. Twenty years ago, it was around 2.5 minutes. Today, it's just a few seconds. 

 

Sources: 1) Average Human Span Statistic 2024  & 2) Medium: The shortening human attention span (Photo below from Medium article)

This is where the power of content marketing & copywriting shines. It engages readers in these micro-moments, turning fleeting glances into meaningful interactions. 
 

Attention is the most valuable currency in marketing.
 

It’s an attention-first economy, and as Michael Drew once said, “Before some will give you their money, first, they have to give you their attention.”
 

So, one of your most outstanding skills as an entrepreneur, the most significant skill you can develop, is to learn how to get people’s attention and keep it...long term.
 

We help aspiring entrepreneurs, freedom seekers, or small businesses who feel unfulfilled / trapped by their sales/marketing challenges... inspiring them to get more sales engagements...

In order to get more attention within the first few seconds, your core message is vital to attract potential customers. Please check out what the core message is in our core message free audit. 

Search marketing and branding work together in fintech and professional services to enhance visibility, build trust, and drive customer engagement, especially as brands leverage Google AI to stand out with unique, differentiated strategies that resonate in a competitive landscape.

Why Does Authority Matter More Than Ever for AI?

Why Does Strategic Thinking Double Your SEO Value and Eventually Your ROI?

Click here to find out. 

Why AI & Automation beyond the year 2025?
 

When paired with AI, automation becomes a transformative tool for marketers. It doesn’t just save time—it elevates your strategy by streamlining repetitive tasks, enhancing personalisation, and delivering actionable insights in seconds.
 

As Ross Simmonds says, “AI is to social media what a conductor is to an orchestra — it brings everything together with precision and purpose." 

AI agent launched this Q1 2025 by Sam Altman founder of chatgpt or OpenAi as at January 24 2025 where AI operator & AI agent are rolling out an artificial intelligence (AI) tool that can help book flights, plan grocery orders, and even complete purchases for users, joining a growing number of tech companies betting on so-called AI agents that act on a person’s behalf. 

Agentic AI is the "next big thing" due to its ability to operate autonomously, make decisions, and adapt to dynamic environments, leading to significant advancements in various industries and enhancing human-machine collaboration. Unlike traditional AI, which relies on structured inputs and predefined outputs, agentic AI exhibits goal-directed behaviour, enabling it to handle complex, multi-step tasks with minimal human intervention. This autonomy allows AI to perform tasks, anticipate challenges, and innovate solutions in real-time, ultimately streamlining operations, improving productivity, and fostering innovation. 

Agentic AI is changing the way organisations use technology to streamline operations, enhance productivity, and adapt marketing and sales strategies in real time. Its ability to learn and act independently is a fundamental shift to drive efficiency and innovation.

Agentic AI can manage business processes autonomously and handle complex tasks like reordering supplies and optimising supply chain operations. It can automate internal workflows to make it easier on human employees without needing physical intervention.
 

What are the most impactful agentic AI use cases today?

Below are training and coaching materials prepared by Sharma Loh, who has years of experience. Sharma Loh believes strategy is about customer value, while culture defines behaviour.

Two key factors to help students:  Transformation and Value. (LTV Long Term Value)

In today’s fast-paced world, emotional resilience has become a cornerstone of success for high-performing teams. Leaders prioritising emotional well-being foster a supportive environment where teams can bounce back from challenges, adapt to change, and stay focused on long-term goals. This approach to leadership and stress management is particularly important for entrepreneurs.

From Chart below : identifying your niche targeted audience with your Brand or your identity in the middle. Helping your potential customers in transformation by providing value to them (beyond sales)

Case Study : (Food Delivery Service with story telling) - Door Dash

Similar like GrabFood (South East Asia) and UberEat (USA), DoorDash(listed in New York Stock Exchanged on September 14, 2023)  is a leading local commerce platform founded in 2013 that connects consumers with a wide variety of neighborhood businesses, including restaurants, grocery stores, and convenience stores, offering fast and flexible delivery services. It operates in over 30 countries and focuses on using technology and logistics to empower local businesses and communities while providing convenient on-demand delivery experiences for customers

Tony Xu, the co-founder and CEO of DoorDash, immigrated from Nanjing, China, to the United States at a young age. He holds degrees from UC Berkeley and Stanford Graduate School of Business. Before founding DoorDash with his Stanford classmates in 2013, Xu worked at Square, McKinsey, eBay, and PayPal. His background, including his mother's work in a restaurant and his own experience as a dishwasher, inspired him to create DoorDash to empower hardworking individuals and small business owners. Xu continues to lead the company and holds significant voting control.

DoorDash’s primary focus on customers is reflected in its core value of "customer obsession," which drives the company to provide exceptional service and exceed customer expectations. The company aims to offer a seamless, reliable, and convenient food delivery experience that connects people with the best local options. This customer-centric approach is embedded in their product design and operational strategy, ensuring transparency, reliability, and ease of use for millions of users daily. DoorDash also emphasises supporting local businesses and community engagement as part of its mission to enrich communities.

Reference to Communicating with Customers by DoorDash. 

TRANSFORMATION - we are in transformation, flywheel, training, coaching, and consulting. 

Level Up Customer Engagement (LUCE) is our own STB teaching methodology. 

Total Training Course list (updated May 28 2025)
 

1) How to Integrate AI Tools to Enhance Productivity  & Train Your Team to Use AI the Smart Way
 

2) ChatGPT Content Creation Essential Skills
 

3)AI Automation for Small Businesses 
 

4)Scalable & Automated Business
 

5)Stress Management for Entrepreneurs
 

6)Lead Generation Accelerator – Small Businesses
 

7)Stand Out in a Crowded Market
 

8)Key Marketing Metrics to Track for SME
 

9)Email Newsletter Marketing
 

10) Email Marketing Automation & Personalisation
 

11) Content Marketing for Brand Building
 

12)Conversion Copywriting Engagement
 

13)Low Ticket (Micro Commitment) Funnel
 

14)Consulting Success Formula
 

15) How to acquire your ideal coaching clients?
 

16) Small Business AI SEO (Search Everywhere Optimisation) Master Class

17) How to use LinkedIn for Lead Generation
 

18) Email Marketing Mastery (Builderall) (Online self-learning)

1) How to Integrate AI Tools to Enhance Productivity  &
   Train Your Team to Use AI the Smart Way

(2-day online course including some practical hands-on with Google Gemini)

Feeling overwhelmed by endless tasks and a shrinking to-do list? You're not alone. Productivity is crucial, and AI offers a powerful solution. This isn't a futuristic dream; it's here now to revolutionize your work.

Is "Shiny AI Syndrome" holding your business back?

You've heard the buzz. New AI tools are popping up every day, promising to revolutionize everything. But if you're like many businesses, you might be:

The truth is, simply having AI tools isn't enough. You need a strategic, integrated approach to truly harness their power and avoid just adding more digital clutter.

Introducing:
How to Integrate AI Tools to Enhance Productivity &
Train Your Team to Use AI the Smart Way
 

This isn't just another course about what AI tools exist. This comprehensive program, drawing on the practical, actionable principles of effective training, is designed to show you how to transform your business by: fundamentally.

1. Strategic AI Integration: Stop Guessing, Start Growing.

• Identify the Right Tools: Learn to cut through the noise and pinpoint the AI solutions that genuinely solve your specific business challenges and boost your bottom line.

• Seamless Workflow Integration: Discover proven methods to embed AI tools into your existing processes without disruption, ensuring smooth adoption and maximum impact.

• Automate for Efficiency: Master how to leverage AI for tasks like content creation, data analysis, customer support, and project management, freeing up valuable human capital for higher-level work.

2. Empower Your Team: Smart AI Users, Not Just Tool Operators.

• Build AI Literacy: Equip your entire team with the foundational knowledge and confidence to understand and utilise AI effectively in their daily roles.

• Cultivate an AI-Ready Culture: Overcome resistance and foster an environment where your employees embrace AI as a powerful assistant, enhancing their capabilities rather than replacing them.

• Best Practices & Ethical Usage: Train your team on the responsible, secure, and ethical application of AI, mitigating risks and building trust.

Feeling overwhelmed by endless tasks and a shrinking to-do list? You're not alone. Productivity is crucial, and AI offers a powerful solution. This isn't a futuristic dream; it's here now to revolutionize your work.

Why is this program essential for your business right now?

Don't just dabble in AI. Master it. Integrate it. Profit from it.

Businesses that effectively leverage AI will thrive in the coming years. This program provides you with the complete roadmap to becoming one of them.

Here are just a few relatively recent stats:
 

Ready to transform your productivity and empower your team? Click here to find out more about the course detail

(2) ChatGpt Content Creation Essential Skills
One Full Day Course

Do you create written content for your business?

Then you know that they often struggle with not only WHAT to write but also creating enough high-quality content,

...without sucking up all their time.

You are faced with the never-ending stress of:

The result? You either do not create enough content, waste money on outsourcing, or spend too much time getting their content right.

That's where AI can be your best friend - especially ChatGPT!

With our exclusive, ready-to-teach workshop - ChatGPT Content Creation Essential Skills – we will teach 

What's in it for you?

Who should attend?

This training is ideal for small business owners, entrepreneurs, content marketers, and anyone who creates content for a business. No prior experience with AI is necessary - all you need is a desire to learn and innovate!

 

Why should you join?

By the end of the workshop, you’ll be able to:

 

 

 

Learning to : 

(4) How to Build a Scalable Business

Are you overwhelmed and stressed out, trying to figure out how to grow your business?

Every business owner wants to increase their revenue without getting burned out. Usually, that involves growing the company. But when a business grows too fast, it makes itself vulnerable to various problems. These come from not creating a solid foundation to support rapid expansion. Scaling a business involves taking a planned approach to growth which lessens the risks and ensures you have the right foundation to sustain expansion in the long-term. It’s about using your existing resources in the most efficient way, rather than spending huge amounts of money to hire more staff, build new offices, or launch nationwide marketing. Sometimes this type of investment makes sense, but only if it’s covered by a quick return, either in increased revenue or decreased costs. For example, you may need to invest in an automated packing machine that will increase output and revenue but won’t add to staffing levels. Very few business owners want their businesses to stay small forever. But you also don’t want to be forced to turn down orders because you don’t have the infrastructure to cope. And you certainly don’t want to lose customers because you don’t have the processes in place for the inevitable increase in customer support required.

This course teaches you how to scale your business best for you. You’ll discover how to build the foundational processes you need before you scale and manage the risk associated with any far-reaching business initiative. By the end of the course, you will have developed a strategic plan for scaling your business and be on course for sustained future growth.

The course covers critical topics such as financial assessment, identifying areas for change, and developing a strategic growth plan. With hands-on activities and immediate application of concepts, you will be equipped to make impactful business changes.

Learn more please click here

5) Stress Management & Leadership  for Entrepreneurs
 

5) Stress Management & Leadership  for Entrepreneurs
 

1) SMALL BUSINESS SEO MASTER CLASS TRAINING

1) SMALL BUSINESS SEO MASTER CLASS TRAINING

2) Low Ticket Offer (Micro-Commitment) - Sales Funnel
(1 Full Day Online Training)
 

Low-ticket offers give your audience a low-risk entry into a relationship with your business. They don't know much about you yet but can buy something inexpensive to start learning about what you have to offer. With a little commitment, you'll sell more.
 

Low-ticket offers are a powerful way to qualify leads and drive sales. A low-ticket offer is a product with a price tag of $50 or less. These low-cost items are usually digital products, like an eBook, video course, or resource guide. They can be used to attract new customers and build trust with them. Once you have established a relationship with your customers, you can then upsell them on higher-priced products or services.


To find out more , please click here. 

3)EMAIL MARKETING—BEYOND BASIC
(Automation, Personalisation and Re-Engagement Back)
(2 Full Day Online Training)

Email marketing is a powerful tool that can help businesses grow and keep customers engaged. It is a cost-effective way to reach out to people who are already interested in your service or product. Email marketing can help you : 

4) CONVERSION COPYWRITING

5) HOW TO BUILD A SCALABLE BUSINESS ?
(2 Full Days  of Online Training)

A scalable business is one that focuses on the implementation of processes that lead to an efficient operation. To make a business scalable, you need to consider the following factors:

Growth: the ability to increase profitability over time.

Demand: a wonderful service or solution that no one is asking for will fail.

Costs: the lower your costs for goods or services, the greater the chance you have to scale.

Structure: the systems, tools, management, and processes should be built to handle growth.

Efficiency: a scalable business should be efficient.
 

A scalable business model is important because it allows a business to grow and succeed in the long term. A scalable business model is one that can increase its revenue and profit without increasing its costs and resources proportionally. A scalable business model can also adapt to changing customer needs, market conditions, and competitive threats. A scalable business model has several advantages, such as:

It creates value for customers and stakeholders: A scalable business model can deliver high-quality products and services that solve customer problems and satisfy their needs. A scalable business model can also create value for its stakeholders, such as investors, employees, suppliers, and partners, by generating returns, opportunities, and benefits.

It reduces risks and uncertainties: A scalable business model can mitigate the risks and uncertainties that come with growth and expansion. A scalable business model can also cope with the challenges and changes that occur in the external environment, such as technological disruptions, regulatory shifts, and social trends.

It enables innovation and differentiation: A scalable business model can foster innovation and differentiation by allowing a business to experiment, test, and improve its offerings. A scalable business model can also enable a business to stand out from its competitors by offering unique value propositions, features, or benefits.

Some examples of businesses that have successfully scaled their models are Airbnb, Uber, Spotify, and Shopify. These businesses have leveraged technology, network effects, partnerships, and subscriptions to create scalable platforms that connect customers with providers, offer personalized experiences, and generate recurring revenue.

Want to learn more about how you can scale your business successfully?

To find out more, please click here. 

6)Consulting Success Formula
(1 Full Day of Online Training)

To find out more, please click here

7) LEAD GENERATION ACCELERATOR FOR SMALL BUSINESSES
(2 Days Online Course)

 

 

Lead generation accelerator for small businesses is a term that refers to a program or service that helps small businesses generate more leads and sales through effective marketing strategies and techniques. A lead generation accelerator can offer various benefits to small businesses, such as:
 

To find out more , please click here

8) How To Use Content Marketing to Build Your Brand?

(2 Full Day Online Training)

Content marketing is a powerful way to build your brand and increase your visibility, credibility, and authority in your niche. Content marketing involves creating and distributing valuable, relevant, and consistent content that attracts and retains your target audience and drives them to take action. Here are some steps you can follow to use content marketing to build your brand:
 

Content marketing is a long-term and ongoing process that requires planning, creativity, execution, and evaluation. By following these steps, you can use content marketing to build your brand and establish yourself as a trusted and authoritative source of information and solutions in your niche.
 

To find out more , please click here

9) How to acquire your ideal coaching / or consulting clients?
(2 Full Days of Online Training)

Attracting the right clients is crucial for a successful coaching or consulting business. Here are some tips to help you acquire your ideal clients:
 

To find out more , please click here

10) Email Marketing Mastery (Online Course)

(Self Training: Learning email marketing skills with experienced email marketers who run 7 to 8-figure start up businesses) (Quality Assurance)

Email marketing influences 59% of people's purchase decisions.
(Source from 40+ Email Marketing Statistics You Need to Know for 2024, dated March 15, 2024)

Are you ready to unlock the secrets to converting up to 60% more through email without costly ads? 

Start your journey toward mastering email marketing strategies proven to grow your audience, enhance your brand, and drive sales.
 

To find out more, please click here.

 

SUMMARY / OVERVIEW

 

 

Our core message : Empowering Amazing Customer Experience

 

We are Content Marketing agency focusing on customer engagement (sales cycle) whereby attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey
 

Our own LMS (Learning Management System) or E-learning platform is launching soon after July  20245.  E-learning platform overview: click here. Powerful e-learning, whereby you can create each level of training , you need to pass through Level 1 before you can proceed to Level 2. E-certificate will be rewarded upon completion. Membership access is either free , paid or token based. 
 

 

 

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Vivamus elementum semper nisi. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Curabitur at lacus ac velit ornare lobortis.

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Praesent blandit laoreet nibh. Vestibulum dapibus nunc ac augue. Vivamus elementum semper nisi. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Curabitur at lacus ac velit ornare lobortis
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